Meet Jean: Our very first customer. She trusted us before anyone else, and still shapes what we do.

Meet Jean: Our very first customer. She trusted us before anyone else, and still shapes what we do.

Jean with Dr Michael Greger

Reading time: 5 minutes 🕐

When someone trusts your travel company before you’ve even run a tour, it’s a big deal.

Despite initial doubts about booking with a company she’d never heard of, Jean did just that. Now she’s not just booked for our October 2025 Thailand adventure; she’s a supportive voice, a trusted sounding board, and an unofficial ambassador for GoVegan Travel.


The lightbulb moment 💡

Sometimes, it’s the smallest gestures that hit the hardest. For us, it came in the form of a message from Jean.

She was planning to visit Summer VegFest in Pittsburgh, something she’s been doing for years. However, this time, and completely unprompted, she reached out and asked if I would mind if she took along some promotional cards and maybe take the chance to talk about GoVegan Travel with others.

I was both surprised and humbled that this lady from the other side of the world, who I hadn’t even met yet, would have enough belief and trust in me and our business to talk to others about it.

That kind of support? You can’t plan it. And you definitely can’t buy it. You just feel quietly grateful and humbled when it happens.


Booking Without reviews or history: Jean’s Leap of Faith

Jean holds a special place in the GoVegan Travel story.

She didn’t find us through a friend or a glowing review. We weren’t even on page one of Google. She just found the idea compelling enough to ask for a chat with me. We arranged a video call. Two strangers on different sides of the world, and Jean asked questions, a lot of questions. Something we really encourage, so anyone booking to travel with us is 100% sure we’re the right tour operator for them.

Once Jean had assured herself that we were serious and that my own history and experience were as lengthy as I claimed, she proceeded to book herself on our October 2025 Thailand tour. All this before we’d run even a single trip.

She’s stayed in regular touch since, not just as a customer, but as someone who gives sharp, honest feedback. These days, we run nearly all our ideas past her. Not because we have to, but because she actually helps – a lot.

And of course then came that question about helping out at Vegfest.


Jean Meets Dr. Greger: A Quick Photo, A Big Connection

The Vegan Summerfest itself is always a hub of incredible energy and connection, bringing together passionate people from across the plant-based community. But Jean’s experience there took an extra special turn. She had an unforgettable chance encounter with the incredible Dr. Michael Greger, founder of NutritionFacts.org!

Let’s be honest, this was a quick “Hi, can I get a photo please?” moment at a busy VegFest, not a deep-dive nutrition session. But come on – this was Dr. Michael Greger, the man behind How Not to Die and NutritionFacts.org – a name that’s shaped how a lot of us think about evidence-based health, food and a plant-based lifestyle. As we all know, nothing is a fact “until you put it to the test

As someone who’s followed Dr Greger for years, I’ll admit I was just a tiny bit jealous. But mostly, I was really chuffed that Jean not only got to meet the great man, but also  thought to send us the pics.  Thinking of others first, as usual! It felt like a small, weirdly motivating confirmation that we’re part of something bigger, a community of people with shared values and interests.


Why We Do It: Making Travel Easier for Vegans

Jean’s experience, and her unexpected meeting, underscore the heart of what we do

If you’ve ever travelled in a mixed group as a vegan, or even eaten out as the only vegan, you already know what I mean – You’re not trying to be awkward. You just don’t want hidden fish or oyster sauce in your noodles or to have to explain, again, why chicken broth doesn’t count as vegan just because it’s clear and doesn’t have ‘any chicken’ in it

Even with nice, well-intentioned people, it gets tiring. At best, you feel like the odd one out. At worst, you’re quietly resented for “making things difficult”, and that’s the last thing you want on your long awaited holiday/vacation.

That’s why we keep it simple. Everyone on the trip is plant-based. No need to double-check menus or feel like a burden. You just get to eat, explore, and enjoy yourself without overthinking every interaction.

Our tours are 100% plant-based. Everyone gets it. No explanations needed, no justifying your lifestyle or hoping the menu has something for you. Just good food, good company, and no quiet resentment from strangers because you’re “making things difficult for them.”

We believe that vegan tours genuinely help people travel with less stress, removing common anxieties about food and culture, allowing them to truly relax and enjoy every moment of their experience. Our goal is for every traveler to return home refreshed, inspired, and connected.


So, what Makes a GoVegan Trip… actually Vegan? 🌱

  • Every meal is planned with plant-based travelers in mind
  • Accommodations are selected for comfort, quality, and flexibility
  • Evening dinners are arranged, but always optional – join the group or do your own thing
  • Everyone you travel with is plant-based
  • No more being “the difficult one” in the group
  • Just people who live and travel like you do.


Why Jean’s Story is important (Even Before Her Tour)

We haven’t met Jean in person, yet. That’ll happen in October. But she’s already shaped how we approach things, from the look of the website to which elements the trip will prioritise

She’s not a hired rep. She’s someone who trusted us early on, stayed in touch, and volunteered to help whenever she can because she believes what we’re building is worthwhile.

No drama. No hype. Just a person who saw something she liked but wasn’t sure,  asked the right questions, and decided to help us build it better.


Join Our Community: Share Your Experience! 👨‍👩‍👧‍👦

Jean’s story is just one example of the incredible connections and experiences possible within the plant-based community. We’re passionate about making travel accessible and enjoyable for everyone embracing this lifestyle, and providing the opportunity to meet and travel with an incredible group of people.


What About You?

Who has inspired you most on your plant-based journey?

And how do you think truly vegan-focused tours help you travel with less stress and enjoy the experience more?

Share your thoughts and insights in the comments below!


FAQs – For the Curious and the Cautious ⁉️

Is it wise to book a tour before I’ve seen loads of reviews?

A fair question and one that Jean asked up front. Honestly every business has to start somewhere and GoVegan Travel is no exception. We’re a UK registered company and martin has over 25 years experience planning and running groups tours all over the world. You couldn’t be in better hands but to show our trust in you, if you prefer to pay the balance of your trip (minus deposit) on arrival to your tour, we’re good with that.

I’m plant-based for health, not ethics. Will I still fit in

Absolutely. Many of our guests are plant-based for health reasons, and there’s no agenda. Just good food, good company in a great country.

What if I don’t want to eat every meal with the group?

 It’s your tour and your choice – We arrange evening all meals as an option, not a requirement.

Will I have to explain myself on the tour?

Nope. Everyone’s vegan or WFPB. No lectures, no interrogations.

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Martin profile picture standing next to a direction sign showing Vietnam, Laos, India and Thailand

Hi, I’m Martin, a British vegan who’s called Southeast Asia, and especially Thailand, home since 2011.

I’ve spent more than 30 years working in travel and leading tours across Asia, Europe, Central America, the Middle East and North Africa.

These days, I run GoVegan Travel, combining that experience with my own vegan lifestyle to create small group tours designed specifically for vegan and vegetarian travellers.

Martins Signature

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